India is slowly creeping up to become one of the largest automobile markets and has surpassed China in this regards. A quick look at the present condition will give you a hint of how packed the market is. Existing car segments like hatchbacks, compact sedans and SUVs, crossovers, 5-seater and 7-seater SUVs have all been popular in the market. Passenger cars have been on the rise and you can easily say that whatever you see, sells at a good pace. If any particular segment is not in demand, it dies away sooner than later.
Apart from these, luxury car makers like Audi, BMW, Mercedes, Jaguar Land Rover, etc., have also found prominent market share in the country, highlighting the fact that besides regular passenger vehicles, elite luxury cars have also been pretty high in demand.
However, the US market is a slightly different ball game. The number of segments sold in the U.S. is significantly higher than that of India. But, unlike the Indian market, all of the on-sale segments are not on demand. In general, out of the many segments available in the US, only five or six segments are popular.
One of the biggest differentiating points–mini-vans or light goods truck are used as private vehicles in the US, whereas in India, they are used only for commercial purposes.
The Indian car market has come a long way from being a space meant primarily for the cheap, small and fuel efficient cars just a few years back. Apart from being one of the fastest growing car markets of the world, the Indian car market is also quickly maturing. The present auto industry of India is brimming with high quality cars that are stylish, contemporary and feature-rich while also offer great reliable performance. Interestingly, India retains its fascination for affordable price tags and high fuel economy. And thus, these new cars also come with high value for money prospects, while being frugal as well.
Moreover, young Indian car buyers are constantly seeking something new and exciting that would go very well with the lifestyle of the new generation. The car majors of India are aware of this, and are flooding the market with some alluring new cars that are aimed to please the millennial. These new-age cars offer everything mentioned above, while additionally offering something different, off-beat and unique to be the perfect choices for the young audience of the country.
Look at the top 5 car models for the millennial:
Maruti Suzuki Ignis
The freshly launched Ignis is clearly meant for the millennial and is being touted by the company as the same. Maruti Suzuki being the top car maker of India knows exactly how to impress the new generation car buyers of the country, and the Ignis targets them with its unique and off-beat styling that makes it difficult to put it in any segment. Tagged as ‘None of a Kind’, the Ignis is a subcompact crossover, while some call it a tallboy hatchback with crossover features.
The Maruti Suzuki Ignis is a premium car offered for sale exclusively through Maruti Suzuki’s NEXA premium dealerships. It is powered by a 1.2L K-Series petrol mill offering 84 PS of power and a 1.3L DDiS diesel motor delivering 75 PS. Both the engine choices come with the transmission options of a 5-speed manual and a 5 speed AMT gearbox.
The top features of the highly aggressively styled Ignis include LED projector headlights with LED DRLs, 15-inch alloy wheels, 7-inch touchscreen infotainment unit with Apple CarPlay, Android Auto and Navigation, dual airbags, ABS with EBD and ISOFIX mounts as standard, and a plethora of customization options.
The Ignis has a price range of Rs. 4.59 to 7.8 lakhs (ex-showroom, Delhi, India) or $ 7,120 – $12,108 (ex-showroom, US).
The Kwid is an immensely popular car which has changed the notion of the Indian entry-level hatchbacks with its aggressive stylish and SUV stance. French car major Renault has hit the bulls-eye when it comes to impressing the young first time car buyers of India with this spacious, feature laden and stylish hatch that also offers a magnanimous boot space and high ground clearance.
The Kwid is offered as a petrol only model and is available with two engine options – a 0.8L petrol mill and a 1.0L petrol unit that are mated to a manual transmission gearbox. The top of the range 1.0L RXT variant also offers an AMT gearbox option.
The standout features of the Kwid include best in class touchscreen MediaNav system, digital instrument cluster, and rotary AMT knob.
The Kwid is tagged at Rs 2.65 to 4.57 lakhs (ex-showroom, Delhi, India) or $ 4,072 – $7,104 (ex-showroom, US).
Maruti Suzuki Vitara Brezza
This super successful sub-4-meter compact SUV is designed for the young urban Indian buyers. It also offers unique and stylish styling that puts it apart from the rest of the compact SUVs. It is also the winner of the coveted Indian Car of the Year 2017.
The Vitara Brezza currently comes as a diesel only vehicle with a single engine choice of a 1.3L DDiS200 diesel unit that offers the class best fuel economy of 24.3 Kmpl. The engine offers 88.5 BHP and is paired to a 5-speed manual gearbox.
The key attractions of the Maruti Vitara Brezza include SmartPlay touchscreen infotainment system with navigation, Apple CarPlay and MirrorLink support, different-colored illuminated dials, projector headlamps, dual-tone paint scheme and iCreate customization kits.
The Vitara Brezza is priced at Rs 7.26 to 9.92 lakhs (ex-showroom, Delhi, India) or $ 11,285 – $ 15,419 (ex-showroom, US).
The newly launched WR-V is an aggressively styled compact crossover that offers stylish visual appeal, spacious and comfortable interiors and features to offer great drives within the city and beyond the city boundaries.
This urban hatchback-crossover is meant for the young urban car owners with an active lifestyle and is aimed to wow with its sporty looks. It is available in both petrol and diesel versions powered by a 1.2 liter i-VTec petrol unit mated to a 5-speed manual transmission and a 1.5 liter i-DTEC diesel unit coupled with a 6-speed manual transmission, respectively.
The noteworthy features of the WR-V include the first in class electric one-touch sunroof, 7-inch touchscreen infotainment system, multi-functional steering wheel, automatic climate control and safety features dual front airbags, ABS and EBD as standard.
The WR-V has a price range of Rs. 7.75 to 9.99 lakhs (ex-showroom, Delhi, India) or $ 12,046 – $ 15,528 (ex-showroom, US).
The KUV100 started the segment of micro-SUVs in India. This sub-4-meter compact SUV comes with a design language that is fresh and is an amalgamation of a hatchback and SUV. The KUV100 with its sporty looks targets the young and adventurous Y-gen. Mahindra has also incorporated a cool 6-seater configuration in this vehicle with a small front arm-rest cum seat to accommodate an additional occupant. Its K8 variant now gets dual-tone body options.
The Mahindra KUV100 is available in both petrol and diesel versions. Powertrain options include 82 Bhp 1.2L mFalcon G80 petrol mill and a 77 Bhp 1.2L mFalcon D75 diesel motor, both of which are paired to a 5-speed manual transmission gearbox.
The standout features in the KUV100 include first in segment 6-seater option, electronic start/stop system to save fuel, LED DRLs, ambient lights, and Mahindra Blue Sense App.
KUV100 is priced at Rs. 4.58 to 7.29 lakhs (ex-showroom, Delhi, India) or $ 7,118 – $ 11,331 (ex-showroom, US).
Author Bio: Yatin Kumar is the content marketer who formerly worked for the automotive industry. His passion is to write on the trendy and and bikes in the market.